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Krakow, the beating heart of Polish tourism, is an ideal location for investors who want to profit from the booming short-term rental market. And the old town? This place is popular with tourists all year round.

Why is investing in Krakow's Old Town a sure-fire hit?

An attractive location:

  • In the immediate vicinity of iconic monuments: the Main Market Square, Wawel Castle, the Cloth Hall, St Mary's Basilica.
  • Countless restaurants, cafés and pubs offering unforgettable culinary experiences.
  • Excellent transport connections for easy sightseeing.

Year-round tourist traffic:

  • Krakow is vibrant all year round and offers a wide range of attractions.

Maximise your profits:

  • An attractive location means higher accommodation rates.
  • Flexible price management, adapted to the season and demand.
  • High profitability.

Krakow's gems at your fingertips:

  • Main Market Square: the heart of the city, surrounded by historic townhouses.
  • Wawel: the royal residence, a symbol of Polish history.
  • Krakow Planty Park: an oasis of green, ideal for a relaxing stroll.
  • Kazimierz, a district with a rich history, atmospheric little streets and numerous restaurants.
  • The underground of the Market Square, a journey into the Middle Ages.

The old town of Krakow is not only a place of historical monuments, but also a lively cultural and entertainment centre that attracts tourists from all over the world. Its unique atmosphere is created not only by the historical buildings, but also by the countless cafés, restaurants and museums, which offer an unforgettable experience. Here are a few suggestions that are worth considering during your visit:

Cafés with character:

    • Kawiarnia Noworolski: an iconic café in the heart of the Main Market Square, with elegant décor and traditional pastries. The perfect place to take a break and enjoy a cup of aromatic coffee.
    • Many small, hidden cafés in the side streets of the Old Town have their own unique history and atmosphere, often connected to artists, writers or important events from the past. It is worth discovering these hidden gems, such as the café ‘Camelot’, which is known for its artistic atmosphere.

Culinary Experiences:

    • Bottiglieria 1881: a restaurant awarded two Michelin stars, serving sophisticated modern cuisine in the charming setting of Kazimierz.
    • Krakow also has numerous restaurants offering traditional Polish cuisine, located in old tenement houses, with atmospheric gardens. One of these restaurants is the restaurant ‘Wierzynek’, which is one of the most famous and valued restaurants in Krakow with a long tradition.

Meetings with History and Art:

    • Museum of the Princes Czartoryski: a treasury of national memorabilia, including ‘Lady with an Ermine’ by Leonardo da Vinci.
    • National Museum in Krakow: extensive collection of Polish art from the Middle Ages to the present day.
    • Manggha Museum of Japanese Art and Technology: located on the other side of the Vistula, it presents the fascinating culture of Japan. It is worth a visit for its unique exhibits and beautiful architecture.

Secrets of success in short-term rental:

Top-notch hospitality:

  • Fast and professional service from booking to check-out.
  • Immediate response to guests' needs.
  • Cleanliness and comfort that will stay in their memories.

Marketing that gets attention:

  • Professional photos and descriptions.
  • Use of the power of booking platforms (Airbnb, Booking.com).
  • Positive reviews that build trust.

Intelligent price management:

  • Dynamic price adjustments according to season and demand.
  • Optimisation of occupancy to ensure that every apartment is ‘up and running’.

A standard that impresses:

  • Regular cleaning and maintenance of apartments.
  • A combination of the highest hotel class with the functionality of your own apartment.
  • Attention to every detail to make guests feel special.

By investing in short-term rentals in Krakow's Old Town, you are investing in a reliable and profitable business. The key is to combine an attractive location, professional management and attention to guest comfort.

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